Homes For Sale with Liv Real Estate - Real Estate Brokerage
Liv Real Estate Listings
Originally known as K.W. Johnston Real Estate, our company was founded in 1975 by Ken Johnston, as a small family owned and operated real estate firm. By 1985 the brokerage had grown to become one of the largest independent real estate brokerages in Edmonton.
In 1993, headed by Ken’s son Sheldon Johnston, the firm joined an international franchise, a relationship that lasted nearly 20 years. In 2005, Sara MacLennan joined the team to establish the brokerage’s online marketing, and is now the marketing director of the brokerage. In 2012, the franchised brand was no longer a good fit for the personality of the brokerage. So, Sheldon and Sara repositioned the firm, developed its brand strategy, and created its new identity: Liv Real Estate®.
Liv offers a fresh perspective to real estate with a new outlook on dotted lines and traditional relationships between agents and homeowners. We take the artifice out of the transaction and the bus bench out of the relationship.
The home-buying and selling experience is about you, and should feel as familiar and safe as your backyard. We believe in making our consumers savvy so they are part of the conversation when it comes to aligning big decisions with the best move.
We are homeowners too, and we stand behind a transparent process. Our interactive online platform helps you to know what questions to ask, and find the home criteria you are looking for, easily. Liv continues to create real-video walk-throughs, and gives you intuitive tools to search your desired neighbourhoods and price range. Our well-known blog invites our clients and other industry leaders into the latest conversations about Edmonton’s home marketplace.
Your home is a living investment in a vibrant, growing, ever-changing community, not a business product or someone’s paycheque. In the same way your condo balcony will never overlook Toronto’s lights or Vancouver’s bridges, the value of your home in Edmonton cannot be determined by blanket statistics and national averages. We make it our business to be the trusted voice to deliver the accurate, up-to-date market values in a place you are proud to call home.
When it’s time to give up the growth charts notched into your walls, or find familiar creaky floorboards in new surroundings, Liv is ready for you. We don’t want to be famous, we just want you to Love Where You Liv, and help you make sense of moving in, or moving on. This is how real estate really is.